The new Evolution Lynk Waterproof Helmet ($280) is designed to keep you comfortable, connected, and protected, no matter which water sport you enjoy. It features Bluetooth 1.2 with both headset and stereo music profiles, voice-activated wireless two-way radio communications via 14 FRS channels, a NOAA weather receiver, a built-in directional microphone with noise cancellation, and more.[via]

If you need to start adjusting your workout, because cold weather is coming to town. The Nike Hatphone ($55) made from Therma-Fit fabric will keep you warm at the groove of your favorite tunes. This stylish in cold conditions and features integrated speakers plus an iPod pocket.

If you ever dreamt of wearing a superhero suit under your clothes, now you can. I mean if you’re a serious athlete you can benefit form the Skins Compression Tights ($115). A body-moulded gradient compression performance equipment with built-in BioAcceleration Technology which will enhance your performance in training, competition and recovery. Additional benefits include; reducing lactic acid build-up, increasing muscle oxygenation and enhancing circulation and 50+ UV protection.

The Sport Science Raglan Polywool Shirt ($32) is a blend of polyester and wool materials to make it super soft and durable. This special combo results in a tech shirt with more durability than straight polyester and better wicking properties than wool. The Raglan Polywool Shirt also keeps you comfortable in a greater range of temperatures than synthetic shirts, so you can play longer and harder.

They taste great (we really mean it) and come in 14 flavors among the benefits, you get at least 20% of the recommended daily value of fiber, along with a healthy dose of Omega 6 essential fatty acids which help keep your heart healthy. Need more conviving? Also in Larabar ($27) are 13 essential vitamins and minerals, which decrease stress and increase energy. Resident phytonutrients promote a healthy immune system.

Premium exercise fuel. You take the GU Energy Gel ($30) 15 minutes before and every 45 after – hydrating along the way to give you a carbohydrate blend that delivers high-quality, easily-digested and long-lasting energy for athletes in every sport and at all levels. Simple to take, simple to digest.

If you’re not filming your adventures, you’re wasting bloopers and the chance to become a YouTube star, well eventually you can land the tricks and show off. The VholdR Wearable Sport Camcorder ($350) will help you achieve this with laser pointers for aiming the cam, helmet, handlebar, and goggle mounts, and a waterproofed case. It can record to 640×480 quality MPEG-4 video in decent quality. 50 minutes per GB.

Popeye had spinach in all handy places. You can keep Gatorade Powder Sticks ($4), yes… the science of Gatorade (electrolyte and carbohydrate benefits) everywhere too. . Available in standbys Lemon Lime, Orange, and Fruit Punch. Eight Powder Sticks per box. Add to 16.9 fl oz bottle of water.

This insole delivers features even custom orthotics can’t provide for athletes and non-athletes alike. Designed to help relieve foot and related lower body pain. While all insoles work well to help keep feet healthy. The Shock Doctor Ultra2 Insole ($35) combines motion control and serious shock absorption; these performance footbeds reduce overpronation and add extra cushioning for all activities.

Breakfast is the most important meal of the day and we are sure this is what Superman has every morning. The Elite High Protein Cereal ($18) combines popular breakfast favorites with the nutritional boost of 25 grams of protein. Micronized whey protein isolates provide the basis, with all the nutritional and amino acid benefits of a full serving of Elite Whey Protein.